The one step you never skip.

You might forget the oil. You might not get round to the balm. But you shower every single day, which makes it the only part of your routine that's guaranteed to happen, and the easiest place to upgrade.

Fresh Power is a body wash built to do two jobs properly. Clean skin without stripping it, and lay down a scent that's still with you hours later.

The scent

Bright, sharp and clean. Bergamot opens it, black pepper gives it edge, lavender and geranium round it out, and cedarwood holds it down. Fresh without being sweet, masculine without being heavy.

Top: Bergamot

Heart: Black Pepper, Lavender, Geranium

Base: Cedarwood

This is the everyday one. Works at the office, works at dinner, works in July. If you only want one scent, this is the one that never feels wrong.

What it does for your skin

• Cleans thoroughly: lifts sweat, dust and oil in a rich, creamy lather
• Doesn't strip you dry: no tight, squeaky feeling afterward, which is skin telling you it lost too much
• Hydrates as it washes: panthenol and aloe vera hold moisture in
• Soothes and conditions: vitamin E, zinc PCA and cactus flower extract calm and soften
• Suitable for daily use: every skin type, including sensitive

Make it last twice as long

Fragrance holds better on skin that's clean and moisturised than on skin that's been stripped. Wash with a scent and it sits in the skin as a base layer. Spray the matching Fresh Power Body Splash on top and it has something to hold onto.

Same notes, two layers. That's why men who layer smell like it at 6pm and men who spray on bare skin don't.

Key ingredients

• Panthenol (Pro-Vitamin B5): draws moisture into the skin and keeps it there
• Aloe Vera: soothes and hydrates
• Vitamin E: protects and conditions
• Zinc PCA: balances oil through the day
• Cactus Flower Extract: hydrates skin exposed to heat and sun
• Cedarwood Bark Extract: carries the scent into the wash itself

Suitable for all skin types and daily use.

How to use

Apply an adequate amount onto a wet sponge or directly onto your skin. Massage into a rich lather and rinse thoroughly with water. Safe for daily use. Follow with the matching body splash to extend the fragrance.

Full ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Cocamide DEA, Panthenol, Isopropyl Palmitate, Aloe Barbadensis Leaf Juice, Zinc PCA, Opuntia Coccinellifera (Cactus) Flower Extract, Parfum, Cedrus Libani Bark (Cedarwood) Extract, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Tocopheryl Acetate (Vitamin E), Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, EDTA.

Cautions

For external use only. Keep out of reach of children. Avoid contact with eyes. Store in a cool, dry place. Valid for 3 years from production date.

The maths

A 300ml bottle lasts around six to eight weeks at daily use. Roughly 5 EGP a day to upgrade the one thing you do every morning without fail.

Net content: 300 ml · Made in Egypt
ISO 22716-certified facility · Approved by the Egyptian Drug Authority
Backed by our 90-day money-back guarantee

Three scents, two steps

Fresh Power for every day. Ocean Drift for summer, the gym and the coast. Evoke for evenings. Each one comes as a shower gel and a matching body splash. Wash in it, wear it, and it holds.