Where a beard routine starts.

Five pieces, one price, no decisions. The three products that do the actual work on a beard, a comb to finish, and a pouch to keep it together.

If you've never used beard products properly and don't know where to begin, begin here.

What's inside

• Beard Oil (30ml) — jojoba, sweet almond, argan and coconut oils. Goes to the skin underneath: stops the itch, softens coarse hair, and carries you through the weeks where most men give up and shave.
• Beard Balm (40g) — shea butter, beeswax and coconut oil. Hold and shape across the whole beard, plus all-day conditioning that protects the ends.
• Beard Wax (30g) — firmer hold where you need it. The stray hairs, the jawline, and the moustache that grows into your mouth.
• Wooden Comb — anti-static, detangles without tearing, and small enough to carry.
• Travel Pouch — keeps the routine in one place instead of scattered around a bathroom.

How to use them together

1. Oil onto a clean, towel-dried beard. Work it in from the skin outward — most men coat the hair and miss the part that matters.
2. Balm through the whole beard for shape and hold.
3. Wax only on the parts that won't behave.
4. Comb through to set it.

Two minutes. Do it daily and the difference shows in a month.

What you'll notice

• Week 1 — the itch stops and the beard is noticeably softer
• Weeks 2–3 — frizz settles, flakes reduce, the shape starts holding
• Month 1+ — less breakage, so the length you grow stays on your face. Fuller, healthier, more defined

Which kit is right?

• Essential Beard Kit (this one, 1,000) — the three core products plus comb and pouch. The starting point.
• Full Beard Grooming Kit (1,350) — the same, plus a natural bristle brush. The brush is 450 on its own, so this is the better buy if you want one.
• Master's Beard Kit (1,550) — all of the above plus Beard Shampoo & Conditioner and a leather pouch. The complete routine.

Why the kit

• Bought separately it's 1,280 EGP. The kit is 1,000.
• Nothing to decide. This is the routine, in the right order, ready to start.
• Works at any stage — short stubble through to a full beard.
• A safe gift for anyone with a beard, at any level.

Choosing your scent

• Lumberjack — oud and amber. Deep and warm. Our best seller.
• Aroma — tobacco and spice over musk, softened with vanilla.
• Tropicana — coconut, citrus and lavender. Fresh, made for summer.
• Unscented — nothing added, for men who wear their own cologne.

5 pieces  ·  Made in Egypt
ISO 22716-certified facility · Approved by the Egyptian Drug Authority
Backed by our 90-day money-back guarantee