Wash it right, then work it through.

Two products, two jobs, and between them they fix the two things men get wrong about beard care.

The first is washing it with the wrong thing. Hair shampoo and soap are built to strip oil — that's their job on your scalp. Your beard depends on the oil your face makes, and stripping it every day is what causes the dryness, itch, flaking and coarse texture most men blame on genetics.

The second is never brushing it. Product sits on the outside, dead skin builds up underneath, and the beard grows in whatever direction it likes.

What's inside

Beard Shampoo & Conditioner — 300ml
A 2-in-1: cleanses and conditions in the same step, so you're not standing in the shower with two bottles. Aloe vera, argan oil and tea tree clear sweat, dust and buildup while leaving your beard's natural oils where they belong, and calm the skin underneath.

Beard Brush — natural bristles, wooden handle
Firm enough to reach through the beard to the skin, flexible enough not to scratch. It exfoliates dead skin before it turns into beard dandruff, carries your natural oils from the root down to the ends where beards go dry and split, and trains the whole beard to lie in one direction.

What the pair does

• Stops the flaking at source — the wash calms the skin, the brush clears what's already there
• Softer, more manageable beard — conditioned in the shower, then distributed properly afterward
• Looks groomed, not just present — direction is what separates the two, and only a brush does that
• Less breakage — hair carrying its own oils to the ends doesn't snap, so the length you grow stays

How to use them

1. Wet the beard with warm water. Work the shampoo in with your fingertips, down to the skin, not just over the surface.
2. Leave it a minute — that's the conditioning half doing its work.
3. Rinse well, then pat dry with a towel. Don't rub; that's what causes frizz.
4. Once the beard is dry, brush from the cheeks downward and finish along the jaw. Never brush a wet beard — wet hair stretches and snaps.

Wash two to three times a week. Brush daily.

Looking after the brush

Pull trapped hair out weekly. Monthly, rinse the bristles in warm water with a drop of the beard shampoo and leave it bristles down to dry — never soak the wood. It'll outlast every bottle you buy.

300ml + brush  ·  Made in Egypt
ISO 22716-certified facility · Approved by the Egyptian Drug Authority
Backed by our 90-day money-back guarantee

Worth adding

Beard Oil. The wash cleans and the brush distributes — but the brush can only spread what's there. Oil on a towel-dried beard, then brushed through, is the full routine.